Search Engine Marketing
Search Engine Marketing (SEM) consists of using a combination of both organic search result strategy (Search Engine Optimisation) coupled with paid advertisements. (Pay Per Click).
During the initial stages of analysis of your site, we will trial a range of paid keyword advertisements in Search Engines. This will help with our overall keyword selection, and also to shape a more in-depth paid advertisement campaign designed to best reach your target audience.
Once the initial trials have taken place, we then look to refine your Pay Per Click campaigns to maximise your targeted exposure, for minimal costing. This will increase your Click Through Rate (CTR), while also reducing bounce rates. This careful targeting can also be refined to only show your paid advertisements at times that your target audience would be searching for your product.
The method of using both pay per click, and Search Engine Optimisation is the best way to get maximum exposure to your targeted audience, and once implemented, will be a long term marketing solution.
How we achieve your Goals:
- Consultation
- Research
- Implement "Trial" Pay per Click campaign
- Analysis of pay per click, and refinement of campaign
- Cost management
- Ongoing monitoring of campaign, to ensure strength and market share.
- Optimising your website to attract organic search traffic.
