With a flood of cheap websites, and a fashion for outsourcing to overseas cheap labour, it is time to ask the question, do I get what I pay for? Continue reading...

 A general misunderstanding relating to Search Engine Optimisation is how quickly a website will be indexed by google.

Generally speaking, google suggest that it can take up to 6 weeks for this to take place. Personally speaking, I have never had a site take longer than 3 weeks, Continue reading...

So, the scenario comes along far too often.

People come to us to drive traffic to their site, as they are not making sales.

More often than not, it is not just a traffic issue, Continue reading...

The current economic climate despite what were are told, is tough.
The Sunshine Coast, as a region has been hit hard by the downturn in tourism, and general spend. Leading up to an election, again, people are putting away their wallets, which in turn makes it even harder to keep going for small and even medium business thoughout the Sunshine Coast, and Queensland on the whole.
There is no time more important than now to think about marketing Continue reading...

What is a Search Engine?

Search engines are programs that index and organise data. They are used on a small scale to organise content on a website, or on a large scale, like google, to organise the content of all websites on the world wide web.
The main search engines are google, yahoo, and the ever growing Microsoft Live. 
The idea behind a search engine is that the user enters "keywords" into the search bar, and is given options as to which webpage / site might be appropriate to what they are looking for. Search Engines are effectively the directories of the now, and future. Rather than having to flick through pages of indexes, to find a business, or topic, you are now able to log on to the internet, type what you are interested in into the search bar, and everything you need and more is in front of you. Continue reading...

What is SEO?

Search engine optimisation (SEO) is the "art" of getting a website to rank high in search engine results. You may have the best product in the world, but if the website you are using is not optimised, you will rank low, not be found, and ultimately fail.

In the early days of search engines, they worked with the use of Meta tags. (Meta Keywords and Meta discriptions), so, if you wanted to rank highly for a search term like "Noosaville accommodation", you would just make sure it was included in the meta tags, and away you go.
These days, life has become much more difficult! Due to the manipulation of meta tags etc, algorithms have evolved to include, meta tags, urls, age of the site, headings, content, inbound links, and the quality of inbound links. 

There is no longer a quick fix to search engine optimisation!
Continue reading...

Why Search Engine Optimisation?

The answer is very simple: Profiti!

High Rank = More Traffic =More Sales = More Profit

If a tree falls in a forest and noone is there to hear it, does it make a sound? 
You may have the best product in the world to sell, and you may have a great looking website. If it is not being found, how are you going to make any sales?
Continue reading...